Betway

Sports Sponsorship Stings

We created a series of branded stings for Betway’s sponsorship on Sky Sports.

We crafted a series of fun, surprising spots for Betway’s sponsorship of darts, tennis, fishing and pool. As we only had five seconds to play with in each sting, the challenge was to create something which generated a genuine connection between the Betway brand, the event, and the audience – leaving a lasting impression in a limited time. The result was a flexible system that stayed fresh throughout the events.