HY HY HY HY HY HY HY HY HY HY HY HY HY HY HY HY HY HY HY HY HY HY HY HY HY
Back In Black 0014 Layer 1 1

Brompton

Back in Black

We helped Brompton reach new audiences by creating a culturally credible campaign for their bold new Black Edition bike.

Brompton needed an attention-grabbing, awareness-raising campaign to celebrate the launch of their exclusive Black Edition bike. The main objective? To reach and excite new, younger audiences – style-conscious, city-dwelling consumers who look for quality with an edge.

Back in Black – a confident campaign with real edge – was born. We used the power of art direction to put the Black Edition bike front and centre, presenting it as a modern, disruptive, cultural icon.

Back In Black 0011 Layer 4
Back In Black 0013 Layer 2
Back In Black 0008 Layer 7
Brompton Black Social Media 01 1
Back In Black 0007 Layer 8
Back In Black 0001 Layer 14

CREDITS

Client: Brompton
Agency: HelloYes
Design & Direction: HY Studio
Production: HY Studio
Music & Sound: Minced Beats

More work
View all