Brompton
Discover Your Brompton
We empowered Brompton to ‘take Paris’ with an awareness-building campaign that celebrated city-dwellers' unique lives and styles.
Brompton is a much-loved British brand. Growing fast, they wanted to build brand and product awareness in France. Their focus? Paris. Opening their first store in the capital, they were going after young commuters and city-dwellers who value style, function and freedom in equal measure.
We created a campaign to take over Paris, coming up with a ‘big idea’ that was both emotive and educative – Discover your Brompton. Ou Découvrez votre Brompton, si vous parlez français. The concept landed Brompton as part of an aspirational lifestyle that blends craft, design, creativity, work and play. And it championed consumers’ distinct choice, diversity and expression.
CREDITS
Client: Brompton
Agency: HelloYes
Design & Direction: HY Studio
Production: HY Studio
Live Action: Weekend
Music & Sound: Minced Beats