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Financial Times 1080 07

Financial Times

Martin Wolf’s Words

We created an animated film to bring to life an article by Martin Wolf – chief economics commentator at the Financial Times.

Martin’s article explains how global trade imbalances occur – and why they matter. A charming voiceover was matched with characterful graphics, helping to land complex subject matter, simply. Off the back of the film, the FT commissioned an extensive series of further videos, which proved a great success in driving conversions to their paid subscriptions.

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CREDITS

Client: Financial Times
Agency: HelloYes
Design & Direction: HY Studio
Production: HY Studio
Music & Sound: Minced Beats

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