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Guardian Sport

Keeping Pace With the Euros

We created 52 social-first videos for 52 matches, over 31 days, featuring 24 teams, in a smart, super-flexible system – the ultimate match teaser package.

Guardian Sport wanted to up their game to offer a wider range of digital editorial content and boost their engagement. They understood the power of video but needed a partner to help them get it right. With Euro 2016 on the horizon, they called on us to show them how to create relevant, fast-response, social-ready content.

Dropping at key moments throughout the tournament, the videos served as pre-match teasers for the games. We created attention-grabbing, timely content that chimed with fans. And we devised a flexible template system that allowed us to keep up the pace.

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CREDITS

Client: The Guardian
Agency: HelloYes
Design & Direction: HY Studio
Production: HY Studio

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