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Promax

The New Normal

We created a standout, sea change concept, visual identity and branding package for PromaxBDA UK’s landmark event.

Inspired by the theme of ‘The New Normal’, we created a brand that embodied disruption. We wanted to challenge attendees, forcing them to confront the future there and then. So we produced a comprehensive package built around the idea of a hijacked signal.

Our ‘The New Normal’? A rogue broadcast interrupting the industry, hijacking the conference itself, and demanding to be heard.

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CREDITS

Client: Promax UK
Agency: HelloYes
Design & Direction: HY Studio
Production: HY Studio

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