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Yonex

Ezone DR

We created a TVC for Yonex to help showcase the power of their new EZONE DR racket.

Speed. Strength. Skill. Power contains multitudes. Our product film unpacked the concept of ‘Static Power’, using the analogy of static electrical force to showcase the physical power of Yonex’s innovative new EZONE DR racket.

This striking visual effect was centred around the head of the racket where the game-changing power technology was in-built – ready to be unleashed.

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CREDITS

Client: Yonex
Agency: TMA Marketing
Design & Direction: HY Studio
Production: HY Studio
Live Action: Define Films

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